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Brand Equity: What All Brand Managers Must Know

April 27, 2022

What is brand equity in simple words? Brand equity defines the level of power of a brand name and the […]

Elements of Branding

April 26, 2022

Building a brand is like building a house. It all starts with a foundation. Then, it still needs blueprints, lots […]

Brand Positioning

April 9, 2022

Perhaps you have learned of the idea of brand positioning whether you’re a marketer or an entrepreneur. But if you […]

Brand Story

April 8, 2022

Intro to Brand Story When you think of a brand story, you think of the history of the company. It’s […]

Brand Positioning Statement

April 7, 2022

The brand positioning statement will form the foundation for your work – whether you build a new brand or redesign […]

Hero Brand Archetype

March 31, 2022

What is the Hero archetype? Any company that wants to achieve certain goals and they’re usually overcoming obstacles. It is […]

Innocent Brand Archetype

March 30, 2022

What is the Innocent archetype? The Innocent is an everlasting optimist who still sees what is positive in people and […]

Jester Brand Archetype

March 29, 2022

What is the Jester archetype? The Jester Archetype represents life here and now. The life of every party, the Jester, […]

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