/* =========================================================
   Base
   ========================================================= */

:root {
  --color-text: #111;
  --color-muted: #666;
  --color-line: #d7d7d7;
  --color-soft: #f5f5f5;
  --color-white: #fff;
  --color-black: #111;
  --page-width: 1180px;
  --content-width: 1080px;
  --radius: 2px;
  --shadow: 0 1px 2px rgb(0 0 0 / 8%);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--color-text);
  background: var(--color-white);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 18px;
  line-height: 1.5;
}

img,
video {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
}

h1,
h2,
h3,
p,
ul,
ol,
figure {
  margin-top: 0;
}

h1,
h2,
h3 {
  line-height: 1.15;
}

h1 {
  margin-bottom: 1rem;
  font-size: clamp(2.2rem, 5vw, 4.5rem);
}

h2 {
  margin-bottom: 0.75rem;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
}

h3 {
  margin-bottom: 0.5rem;
  font-size: 1.15rem;
}

p:last-child {
  margin-bottom: 0;
}

ul,
ol {
  padding-left: 1.25rem;
}

section {
  border-top: 1px solid var(--color-line);
}

.section-inner,
.header-inner,
.footer-inner {
  width: min(100% - 2rem, var(--page-width));
  margin-inline: auto;
}

.section-inner {
  padding-block: clamp(3rem, 7vw, 6rem);
}

.section-heading {
  max-width: 760px;
  margin-inline: auto;
  text-align: center;
}

.section-prompt {
  margin-top: 2rem;
  text-align: center;
  font-weight: 700;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 0.8rem 1.4rem;
  border: 1px solid var(--color-black);
  background: var(--color-black);
  color: var(--color-white);
  text-decoration: none;
  text-transform: uppercase;
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.02em;
}

.button:hover,
.button:focus-visible {
  background: var(--color-white);
  color: var(--color-black);
}

.skip-link {
  position: absolute;
  top: 0;
  left: 1rem;
  z-index: 1000;
  transform: translateY(-120%);
  padding: 0.7rem 1rem;
  background: var(--color-black);
  color: var(--color-white);
}

.skip-link:focus {
  transform: translateY(0);
}

/* =========================================================
   Header
   ========================================================= */

.site-header {
  border-bottom: 1px solid var(--color-line);
  background: var(--color-white);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 64px;
}

.site-logo {
  display: inline-flex;
  align-items: center;
  text-decoration: none;
}

.site-logo picture {
  display: block;
}

.site-logo img {
  display: block;
  width: clamp(125px, 13vw, 165px);
  height: auto;
}

.notification-bar {
  margin: 0;
  padding: 0.55rem 1rem;
  border-top: 1px solid var(--color-line);
  background: var(--color-soft);
  text-align: center;
  font-size: 0.95rem;
}

/* =========================================================
   Hero
   ========================================================= */

.hero h1 {
  max-width: 980px;
  margin-inline: auto;
  margin-bottom: 0.75rem;
  font-size: clamp(2.6rem, 4.8vw, 4.25rem);
  line-height: 1.04;
}

.hero .section-heading p {
  margin-bottom: 0.55rem;
}


.hero {
  border-top: 0;
}

.hero .section-inner {
  padding-top: clamp(1.25rem, 3vw, 2.25rem);
  padding-bottom: clamp(1.75rem, 3vw, 2.75rem);
  text-align: center;
}

.hero .section-heading p {
  max-width: 680px;
  margin-inline: auto;
  font-size: 1.23rem;
}

.video-wrapper {
  width: min(100%, 720px);
  margin: 1rem auto 0.9rem;
  border: 1px solid #aaa;
  background: var(--color-soft);
}

.video-wrapper video {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
}

.call-to-action {
  text-align: center;
}

.call-to-action p {
  margin-top: 0.8rem;
  font-size: 0.9rem;
}

/* =========================================================
   Shared Columns
   ========================================================= */

.content-columns {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr);
  gap: clamp(2rem, 6vw, 5rem);
  align-items: center;
}

.content-column figure {
  margin: 0;
}

.content-column img,
.landscape-image img {
  width: 100%;
  border: 1px solid #bbb;
  background: var(--color-soft);
  object-fit: cover;
}

.callout {
  margin-top: 1rem;
  padding: 1.4rem;
  border: 1px solid #aaa;
  text-align: center;
  box-shadow: var(--shadow);
}

.callout p {
  margin-top: 0.75rem;
  font-size: 0.9rem;
}

/* =========================================================
   Wrong Problem
   ========================================================= */

.wrong-problem ul {
  list-style: none;
  padding-left: 0;
}

.wrong-problem li {
  position: relative;
  margin-bottom: 0.55rem;
  padding-left: 1.65rem;
}

.wrong-problem li::before {
  content: "×";
  position: absolute;
  left: 0;
  top: 0;
  width: 1.1rem;
  height: 1.1rem;
  border: 1px solid #C0392B;
  color: #C0392B;
  border-radius: 50%;
  font-size: 0.85rem;
  line-height: 1rem;
  text-align: center;
}

/* =========================================================
   Who This Is For
   ========================================================= */

.feature-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
  margin: 2.25rem 0 0;
  padding: 0;
  list-style: none;
}

.feature-grid li {
  min-height: 210px;
  padding: 1.75rem 1.25rem;
  border: 1px solid #aaa;
  text-align: center;
}

.feature-grid img {
  margin: 0 auto 1rem;
}

.feature-grid p {
  margin-bottom: 0;
  font-weight: 600;
}

/* =========================================================
   Formula Introduction
   ========================================================= */

.formula-introduction .content-columns {
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
}

.formula-introduction .landscape-image {
  margin: 0;
}

.formula-introduction .landscape-image img {
  aspect-ratio: 16 / 9;
}

.formula-introduction .content-column {
  text-align: right;
}

/* =========================================================
   Winning Formula
   ========================================================= */

.winning-formula .section-inner {
  padding-top: 2.5rem;
}

.winning-formula > .section-inner > h2 {
  margin-bottom: 2rem;
  text-align: center;
}

.process-steps {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(3rem, 6vw, 5rem);
  margin: 0;
  padding: 0;
  list-style: none;
}

.process-steps li {
  position: relative;
  display: grid;
  grid-template-columns: 64px minmax(0, 1fr);
  gap: 1.25rem;
  align-items: start;
}

.step-icon {
  display: grid;
  place-items: center;
  padding-top: 2.45rem;
}

.step-icon img {
  width: 56px;
  height: 56px;
}

.step-copy {
  min-width: 0;
}

.step-number {
  display: grid;
  place-items: center;
  width: 1.8rem;
  height: 1.8rem;
  margin: 0 0 0.55rem;
  border-radius: 50%;
  background: var(--color-black);
  color: var(--color-white);
  font-size: 0.85rem;
  font-weight: 700;
}

.process-steps h3 {
  margin-bottom: 0.65rem;
  text-transform: uppercase;
}

.process-steps li:not(:last-child)::after {
  content: "→";
  position: absolute;
  top: 4.25rem;
  right: calc(clamp(3rem, 6vw, 5rem) / -2 - 0.55rem);
  font-size: 1.8rem;
  line-height: 1;
}

.winning-formula .callout {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 1.5rem;
  margin-top: 2.5rem;
}

.winning-formula .callout h3 {
  margin: 0;
}

.winning-formula .callout p {
  margin: 0;
}

/* =========================================================
   Why Trust Me
   ========================================================= */

.why-trust-me .section-heading > p {
  margin-bottom: 0.25rem;
  text-transform: uppercase;
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.04em;
}

.trust-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: 2rem;
}

.trust-grid article {
  padding: 1.5rem 2rem;
  text-align: center;
}

.trust-grid article + article {
  border-left: 1px solid var(--color-line);
}

.trust-grid img {
  margin: 0 auto 0.75rem;
}

/* =========================================================
   FAQ
   ========================================================= */

.faq .section-inner {
  max-width: var(--content-width);
}

.faq h2 {
  text-align: center;
}

.faq-list {
  margin-top: 1.5rem;
}

.faq details {
  border: 1px solid #bbb;
  border-bottom: 0;
}

.faq details:last-child {
  border-bottom: 1px solid #bbb;
}

.faq summary {
  cursor: pointer;
  padding: 0.75rem 1rem;
  font-weight: 700;
}

.faq details p {
  padding: 0 1rem 1rem;
}

/* =========================================================
   Final CTA
   ========================================================= */

.final-cta .section-inner {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 2rem;
  align-items: center;
  padding-block: 2rem;
}

.final-cta h2 {
  margin-bottom: 0.3rem;
}

.final-cta p {
  margin-bottom: 0.25rem;
}

/* =========================================================
   Footer
   ========================================================= */

.site-footer {
  border-top: 1px solid var(--color-line);
}

.footer-inner {
  display: grid;
  grid-template-columns: 1.5fr repeat(3, 1fr) 1.4fr;
  gap: 2rem;
  padding-block: 2.5rem;
}

.site-footer h2 {
  margin-bottom: 0.75rem;
  font-size: 0.95rem;
  text-transform: uppercase;
}

.site-footer ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.site-footer li + li {
  margin-top: 0.35rem;
}

.site-footer a {
  text-decoration: none;
}

.site-footer a:hover,
.site-footer a:focus-visible {
  text-decoration: underline;
}

.footer-brand .site-logo {
  margin-bottom: 1rem;
}

.social-links {
  display: flex;
  gap: 0.75rem;
  margin-top: 1rem !important;
}

.footer-cta {
  padding: 1.25rem;
  border: 1px solid #aaa;
  text-align: center;
}

.footer-cta h2 {
  text-transform: none;
  font-size: 1rem;
}

.footer-cta p {
  margin-top: 0.75rem;
  font-size: 0.85rem;
}

.copyright {
  margin: 0;
  padding: 1rem;
  border-top: 1px solid var(--color-line);
  text-align: center;
  font-size: 0.8rem;
}

/* =========================================================
   Tablet
   ========================================================= */

@media (max-width: 900px) {
  .feature-grid,
  .trust-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .trust-grid article + article {
    border-left: 0;
  }

  .trust-grid article:nth-child(even) {
    border-left: 1px solid var(--color-line);
  }

  .process-steps {
    gap: 1.5rem;
  }

  .process-steps li:not(:last-child)::after {
    display: none;
  }

  .winning-formula .callout {
    grid-template-columns: 1fr;
  }

  .footer-inner {
    grid-template-columns: repeat(2, 1fr);
  }

  .footer-brand,
  .footer-cta {
    grid-column: span 2;
  }
}

/* =========================================================
   Mobile
   ========================================================= */

@media (max-width: 700px) {

  .hero h1 {
    font-size: clamp(2.1rem, 11vw, 3.15rem);
  }

  .hero .section-inner {
    padding-top: 1.25rem;
  }
  body {
    font-size: 18px;
  }

  .header-inner {
    min-height: 58px;
  }

  .site-logo img {
    width: 112px;
  }

  .primary-navigation .button {
    padding-inline: 0.85rem;
    font-size: 0.72rem;
  }

  .section-inner {
    width: min(100% - 1.25rem, var(--page-width));
    padding-block: 3rem;
  }

  .content-columns,
  .formula-introduction .content-columns,
  .final-cta .section-inner,
  .process-steps,
  .feature-grid,
  .trust-grid {
    grid-template-columns: 1fr;
  }

  .formula-introduction .content-column {
    text-align: left;
  }

  .feature-grid li {
    min-height: auto;
  }

  .process-steps {
    gap: 2.75rem;
  }

  .process-steps li {
    grid-template-columns: 56px minmax(0, 1fr);
    gap: 1rem;
  }

  .step-icon {
    padding-top: 2.35rem;
  }

  .process-steps li:not(:last-child)::after {
    display: none;
  }

  .trust-grid article {
    padding-inline: 0.5rem;
  }

  .trust-grid article:nth-child(even) {
    border-left: 0;
  }

  .trust-grid article + article {
    border-top: 1px solid var(--color-line);
  }

  .final-cta .section-inner {
    text-align: center;
  }

  .footer-inner {
    grid-template-columns: 1fr;
  }

  .footer-brand,
  .footer-cta {
    grid-column: auto;
  }
}

/* =========================================================
   Reduced Motion
   ========================================================= */

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}


/* =========================================================
   Custom Graphic Images
   ========================================================= */

.wrong-problem .content-column img,
.formula-introduction .landscape-image img {
  width: 100%;
  height: auto;
  aspect-ratio: auto;
  object-fit: contain;
  border: 0;
  background: transparent;
}

.formula-introduction .landscape-image {
  align-self: center;
}


/* ===== Winning Formula Cards ===== */

.process-steps{
  align-items:stretch;
}

.process-steps li{
  position:relative;

  display:flex;
  flex-direction:column;
  align-items:center;

  border:1px solid #d7d7d7;
  border-radius:6px;

  padding:1.5rem 1.5rem 1.75rem;

  background:#fff;
  box-shadow:0 2px 6px rgba(0,0,0,.05);

  text-align:center;
}

.step-number{
  display:grid;
  place-items:center;

  width:2.4rem;
  height:2.4rem;

  margin:-2.7rem auto .8rem;

  border-radius:50%;

  background:var(--color-charcoal);
  color:#fff;

  font-size:.95rem;
  font-weight:700;
}

.step-icon{
  display:flex;
  justify-content:center;
  align-items:center;

  margin-bottom:1rem;
  padding:0;
}

.step-icon img{
  width:72px;
  height:72px;
}

.step-copy{
  display:flex;
  flex-direction:column;
  align-items:center;

  width:100%;
}

.process-steps h3{
  margin:0 0 .9rem;

  font-size:1.45rem;
  font-weight:800;
  letter-spacing:.02em;

  text-align:center;
}

.process-steps p{
  margin:0;

  text-align:center;
  line-height:1.65;
}

.process-steps li:not(:last-child)::after{
  top:50%;
  transform:translateY(-50%);
}

/* =========================================================
   Discovery Call Booking Page
   ========================================================= */

.booking-page {
  background: var(--color-soft);
}

.booking-page .site-header {
  background: var(--color-white);
}

.booking-back-link {
  font-size: 0.9rem;
  font-weight: 700;
  text-decoration: none;
}

.booking-back-link:hover,
.booking-back-link:focus-visible {
  text-decoration: underline;
}

.booking-hero {
  border-top: 0;
}

.booking-hero .section-inner {
  padding-top: clamp(2.5rem, 6vw, 5rem);
}

.booking-hero .section-heading {
  max-width: 850px;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}

.booking-hero .section-heading p:last-child {
  max-width: 720px;
  margin-inline: auto;
  font-size: 1.15rem;
}

.eyebrow {
  margin-bottom: 0.65rem;
  text-transform: uppercase;
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.12em;
}

.booking-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(520px, 1.2fr);
  gap: clamp(2rem, 5vw, 4rem);
  align-items: start;
}

.booking-details,
.calendar-panel {
  border: 1px solid var(--color-line);
  background: var(--color-white);
  box-shadow: var(--shadow);
}

.booking-details {
  padding: clamp(1.5rem, 4vw, 2.5rem);
}

.booking-benefits {
  display: grid;
  gap: 1.4rem;
  margin: 1.5rem 0 0;
  padding: 0;
  list-style: none;
}

.booking-benefits li {
  padding-bottom: 1.4rem;
  border-bottom: 1px solid var(--color-line);
}

.booking-benefits li:last-child {
  padding-bottom: 0;
  border-bottom: 0;
}

.booking-benefits strong,
.booking-benefits span {
  display: block;
}

.booking-benefits strong {
  margin-bottom: 0.35rem;
}

.booking-benefits span {
  color: #444;
}

.booking-note {
  margin-top: 2rem;
  padding: 1.25rem;
  border-left: 4px solid var(--color-black);
  background: var(--color-soft);
}

.booking-note h3 {
  margin-bottom: 0.35rem;
}

.calendar-panel {
  overflow: hidden;
}

.calendar-panel-heading {
  padding: 1.35rem 1.5rem 1rem;
  border-bottom: 1px solid var(--color-line);
  text-align: center;
}

.calendar-panel-heading h2 {
  margin-bottom: 0.25rem;
  font-size: 1.6rem;
}

.calendar-panel-heading p {
  color: var(--color-muted);
}

.calendly-inline-widget {
  width: 100%;
  background: var(--color-white);
}

.booking-help {
  margin-top: 2rem;
  text-align: center;
  font-size: 0.95rem;
  font-weight: 700;
}

.booking-footer {
  background: var(--color-white);
}

.booking-footer .footer-inner {
  grid-template-columns: minmax(260px, 1.3fr) minmax(160px, 0.7fr) minmax(240px, 1fr);
}

@media (max-width: 900px) {
  .booking-layout {
    grid-template-columns: 1fr;
  }

  .booking-details {
    max-width: 720px;
    margin-inline: auto;
  }

  .calendar-panel {
    width: 100%;
  }

  .booking-footer .footer-inner {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 700px) {
  .booking-hero .section-heading p:last-child {
    font-size: 1.125rem;
    line-height: 1.7;
  }

  .calendar-panel-heading {
    padding-inline: 1rem;
  }

  .calendly-inline-widget {
    height: 760px !important;
  }

  .booking-footer .footer-inner {
    grid-template-columns: 1fr;
  }
}


/* =========================================================
   Interior Pages: About and Contact
   ========================================================= */

.interior-page { background: var(--color-white); }
.interior-hero { border-top: 0; background: var(--color-soft); text-align: center; }
.interior-hero .section-inner { padding-block: clamp(3.5rem, 8vw, 6.5rem); }
.narrow-content { max-width: 900px; }
.interior-hero h1 { max-width: 900px; margin-inline: auto; font-size: clamp(2.5rem, 5vw, 4.4rem); }
.lead { max-width: 740px; margin: 0 auto; font-size: clamp(1.1rem, 2vw, 1.3rem); color: #333; }

.about-content .section-inner { padding-block: clamp(3.5rem, 7vw, 6rem); }
.about-intro { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(2rem, 6vw, 5rem); align-items: start; margin-bottom: clamp(3rem, 7vw, 5rem); }
.about-intro h2 { margin: 0; }
.about-intro p { font-size: 1.05rem; }
.about-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1.5rem; }
.info-card { position: relative; padding: clamp(1.6rem, 4vw, 2.4rem); border: 1px solid var(--color-line); background: var(--color-white); box-shadow: var(--shadow); }
.info-card h2 { padding-right: 3rem; font-size: clamp(1.6rem, 3vw, 2.15rem); }
.card-number { position: absolute; top: 1.5rem; right: 1.5rem; color: #999; font-size: .85rem; font-weight: 700; letter-spacing: .08em; }
.full-width-card { grid-column: 1 / -1; }
.check-list { display: grid; gap: .65rem; margin: 1.4rem 0 0; padding: 0; list-style: none; }
.check-list li { position: relative; padding-left: 1.6rem; }
.check-list li::before { content: "✓"; position: absolute; left: 0; font-weight: 700; }
.process-list { display: grid; grid-template-columns: repeat(4, minmax(0,1fr)); gap: 1rem; margin: 1.5rem 0 0; padding: 0; list-style: none; counter-reset: steps; }
.process-list li { padding: 1.25rem; background: var(--color-soft); }
.process-list strong, .process-list span { display: block; }
.process-list strong { margin-bottom: .45rem; }
.process-list span { color: #444; font-size: .95rem; }
.interior-cta { background: var(--color-black); color: var(--color-white); text-align: center; }
.interior-cta .section-inner { padding-block: clamp(3rem, 6vw, 5rem); }
.interior-cta p { max-width: 650px; margin: 0 auto 1.5rem; }
.interior-cta .button { border-color: var(--color-white); background: var(--color-white); color: var(--color-black); }
.interior-cta .button:hover, .interior-cta .button:focus-visible { background: var(--color-black); color: var(--color-white); }

.contact-section { border-top: 0; }
.contact-layout { display: grid; grid-template-columns: minmax(280px, .78fr) minmax(420px, 1.22fr); gap: clamp(2rem, 6vw, 4.5rem); align-items: start; }
.contact-options { display: grid; gap: 1.25rem; }
.contact-option, .contact-form-panel { padding: clamp(1.5rem, 4vw, 2.5rem); border: 1px solid var(--color-line); background: var(--color-white); box-shadow: var(--shadow); }
.featured-option { background: var(--color-soft); }
.contact-placeholder { display: inline-block; margin-top: .5rem; padding: .65rem .8rem; border: 1px dashed #999; color: #555; font-size: .95rem; }
.contact-form-panel > p { color: #444; }
.contact-form { display: grid; gap: 1.1rem; margin-top: 1.75rem; }
.form-row { display: grid; gap: .4rem; }
.form-row label { font-weight: 700; }
.form-row label span { color: var(--color-muted); font-size: .85rem; font-weight: 400; }
.form-row input, .form-row textarea { width: 100%; padding: .85rem 1rem; border: 1px solid #999; border-radius: 0; background: #fff; color: var(--color-text); font: inherit; }
.form-row textarea { resize: vertical; min-height: 150px; }
.form-row input:focus, .form-row textarea:focus { outline: 3px solid rgb(17 17 17 / 15%); border-color: var(--color-black); }
.contact-form .button { justify-self: start; }

/* Simplified footer links for the pages currently available. */
.site-footer .footer-inner { grid-template-columns: minmax(260px, 1.2fr) minmax(150px, .65fr) minmax(260px, 1fr); }

@media (max-width: 850px) {
  .about-intro, .contact-layout { grid-template-columns: 1fr; }
  .process-list { grid-template-columns: repeat(2, minmax(0,1fr)); }
  .site-footer .footer-inner { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 620px) {
  .about-grid { grid-template-columns: 1fr; }
  .full-width-card { grid-column: auto; }
  .process-list { grid-template-columns: 1fr; }
  .interior-hero .section-inner { padding-block: 3rem; }
  .site-footer .footer-inner { grid-template-columns: 1fr; }
}

/* About-page profile introduction */
.about-hero .section-inner {
  padding-bottom: clamp(2.75rem, 6vw, 4.75rem);
}

.about-profile {
  display: grid;
  grid-template-columns: minmax(260px, 0.78fr) minmax(0, 1.22fr);
  gap: clamp(2rem, 6vw, 5rem);
  align-items: center;
  margin-bottom: clamp(3.5rem, 7vw, 6rem);
}

.about-headshot {
  display: block;
  width: 100%;
  max-width: 420px;
  height: auto;
  margin-inline: auto;
  border-radius: 16px;
  box-shadow: 0 12px 32px rgba(0, 0, 0, 0.18);
}

.about-profile-copy h2 {
  margin-bottom: 1rem;
  font-size: clamp(2rem, 4vw, 3.25rem);
  line-height: 1.05;
}

.about-profile-copy p {
  max-width: 720px;
  font-size: 1.05rem;
}

.about-profile-copy .profile-lead {
  font-size: clamp(1.2rem, 2.2vw, 1.45rem);
  font-weight: 700;
  line-height: 1.45;
}

@media (max-width: 850px) {
  .about-profile {
    grid-template-columns: 1fr;
  }

  .about-headshot {
    max-width: 360px;
    margin-inline: auto;
  }
}

@media (max-width: 620px) {
  .about-headshot {
    max-width: 300px;
  }
}


/* =========================================================
   Results Page
   ========================================================= */
.results-intro { border-top: 0; text-align: center; }
.results-intro .section-inner { padding-bottom: clamp(2.5rem, 5vw, 4rem); }
.results-intro h2 { font-size: clamp(2rem, 4vw, 3rem); }
.results-intro p { max-width: 780px; margin-inline: auto; }
.sample-disclosure { margin-top: 1.25rem; padding: 1rem 1.25rem; border: 1px solid var(--color-line); background: var(--color-soft); font-size: .92rem; }
.results-stories { border-top: 0; }
.results-stories .section-inner { padding-top: 0; }
.results-grid { display: grid; gap: 1.5rem; }
.result-card { padding: clamp(1.6rem, 4vw, 2.5rem); border: 1px solid var(--color-line); background: var(--color-white); box-shadow: var(--shadow); }
.result-card h2 { max-width: 760px; margin-bottom: 1.5rem; font-size: clamp(1.8rem, 3.5vw, 2.6rem); }
.result-label { margin-bottom: .6rem; text-transform: uppercase; font-size: .78rem; font-weight: 700; letter-spacing: .1em; color: var(--color-muted); }
.result-stage { display: grid; grid-template-columns: 130px minmax(0, 1fr); gap: 1.25rem; padding-block: 1.25rem; border-top: 1px solid var(--color-line); }
.result-stage h3 { margin: 0; font-size: 1rem; text-transform: uppercase; letter-spacing: .05em; }
.result-stage p { margin: 0; }
.result-outcome { display: grid; grid-template-columns: 130px minmax(0, 1fr); gap: 1.25rem; margin-top: .25rem; padding: 1.25rem; background: var(--color-black); color: var(--color-white); }
.result-outcome strong, .result-outcome span { display: block; }
.results-signals { background: var(--color-soft); }
.results-signal-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; margin: 2.25rem 0 0; padding: 1px; background: var(--color-line); list-style: none; }
.results-signal-grid li { min-height: 180px; padding: 1.5rem; background: var(--color-white); }
.results-signal-grid strong, .results-signal-grid span { display: block; }
.results-signal-grid strong { margin-bottom: .55rem; font-size: 1.1rem; }
.results-signal-grid span { color: #444; }
@media (max-width: 850px) {
  .results-signal-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 620px) {
  .result-stage, .result-outcome { grid-template-columns: 1fr; gap: .45rem; }
  .results-signal-grid { grid-template-columns: 1fr; }
  .results-signal-grid li { min-height: auto; }
}

/* =========================================================
   Success Stories Page
   ========================================================= */
.success-intro {
  border-top: 0;
  text-align: center;
}

.success-intro .section-inner {
  padding-bottom: clamp(2.5rem, 5vw, 4rem);
}

.success-intro h2 {
  font-size: clamp(2rem, 4vw, 3rem);
}

.success-intro p {
  max-width: 800px;
  margin-inline: auto;
}

.success-stories {
  border-top: 0;
  background: var(--color-soft);
}

.success-stories .section-inner {
  display: grid;
  gap: clamp(2rem, 5vw, 3.5rem);
}

.story-card {
  overflow: hidden;
  border: 1px solid var(--color-line);
  background: var(--color-white);
  box-shadow: var(--shadow);
}

.story-header {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  gap: 1.25rem;
  align-items: start;
  padding: clamp(1.5rem, 4vw, 2.5rem);
  border-bottom: 1px solid var(--color-line);
}

.story-number {
  display: grid;
  place-content: center;
  width: 3.25rem;
  height: 3.25rem;
  background: var(--color-black);
  color: var(--color-white);
  font-weight: 800;
}

.story-kicker {
  margin: 0 0 .55rem;
  color: var(--color-muted);
  font-size: .78rem;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.story-header h2 {
  max-width: 900px;
  margin: 0;
  font-size: clamp(1.8rem, 3.5vw, 2.75rem);
  line-height: 1.08;
}

.story-body {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.story-section,
.story-outcome {
  padding: clamp(1.5rem, 3.5vw, 2.25rem);
}

.story-section + .story-section,
.story-outcome {
  border-left: 1px solid var(--color-line);
}

.story-section h3 {
  margin-bottom: .9rem;
  font-size: .9rem;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.story-section p {
  font-size: .98rem;
}

.story-outcome {
  grid-column: 1 / -1;
  border-top: 1px solid var(--color-line);
  border-left: 0;
  background: var(--color-black);
  color: var(--color-white);
}

.story-outcome p {
  max-width: 900px;
}

.story-outcome-label {
  margin-bottom: .65rem;
  font-size: .78rem;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
  opacity: .75;
}

.story-outcome strong {
  font-size: clamp(1.25rem, 2.4vw, 1.65rem);
  line-height: 1.35;
}

.story-reflection {
  border-top: 0;
}

.reflection-panel {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(300px, .85fr);
  gap: clamp(2rem, 6vw, 5rem);
  align-items: center;
  padding: clamp(2rem, 5vw, 4rem);
  border: 1px solid var(--color-line);
  box-shadow: var(--shadow);
}

.reflection-panel h2 {
  margin-bottom: 0;
  font-size: clamp(2rem, 4vw, 3rem);
}

.reflection-list {
  margin: 0;
}

@media (max-width: 900px) {
  .story-body {
    grid-template-columns: 1fr;
  }

  .story-section + .story-section {
    border-top: 1px solid var(--color-line);
    border-left: 0;
  }

  .reflection-panel {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 620px) {
  .story-header {
    grid-template-columns: 1fr;
  }

  .story-number {
    width: 2.75rem;
    height: 2.75rem;
  }
}

/* Success Stories page background sequence */
.interior-page .interior-hero {
  background: var(--color-soft);
}

.interior-page .success-intro {
  background: var(--color-white);
}

.interior-page .success-stories {
  background: var(--color-soft);
}

/* Interior-page full navigation */
.interior-navigation {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: clamp(0.8rem, 1.7vw, 1.5rem);
}

.interior-navigation > a:not(.button) {
  color: var(--color-black);
  text-decoration: none;
  font-size: 0.9rem;
  font-weight: 700;
  white-space: nowrap;
}

.interior-navigation > a:not(.button):hover,
.interior-navigation > a:not(.button):focus-visible {
  text-decoration: underline;
  text-underline-offset: 0.25rem;
}

@media (max-width: 850px) {
  .interior-page .header-inner {
    align-items: flex-start;
    flex-direction: column;
    padding-block: 0.75rem;
  }

  .interior-navigation {
    width: 100%;
    justify-content: flex-start;
    flex-wrap: wrap;
    gap: 0.65rem 1rem;
  }

  .interior-navigation .button {
    width: 100%;
    margin-top: 0.25rem;
  }
}

/* Privacy Policy */
.privacy-content {
  background: var(--color-white);
  padding: clamp(3.5rem, 7vw, 6rem) 0;
}

.legal-copy {
  max-width: 800px;
}

.legal-copy h2 {
  margin: 2.25rem 0 0.65rem;
  font-size: clamp(1.35rem, 2.4vw, 1.75rem);
}

.legal-copy h2:first-child {
  margin-top: 0;
}

.legal-copy p {
  margin: 0 0 1rem;
}


/* =========================================================
   Brand Color System — Zero to Infinity
   ========================================================= */
:root {
  --color-brand: #1a4d80;
  --color-brand-dark: #12385e;
  --color-brand-soft: #edf4fa;
  --color-charcoal: #333238;
  --color-text: #22242a;
  --color-muted: #5f6670;
  --color-line: #d9e1e8;
  --color-soft: #f3f6f8;
  --color-black: var(--color-charcoal);
  --shadow: 0 10px 30px rgb(18 56 94 / 8%);
}

body { color: var(--color-text); }
h1, h2 { color: var(--color-charcoal); }
a:not(.button):hover, a:not(.button):focus-visible { color: var(--color-brand); }

.button {
  border-color: var(--color-brand);
  background: var(--color-brand);
  box-shadow: 0 6px 16px rgb(26 77 128 / 16%);
  transition: background .2s ease, color .2s ease, transform .2s ease, box-shadow .2s ease;
}
.button:hover, .button:focus-visible {
  background: var(--color-brand-dark);
  border-color: var(--color-brand-dark);
  color: #fff;
  transform: translateY(-1px);
  box-shadow: 0 9px 20px rgb(26 77 128 / 22%);
}

.site-header { border-bottom-color: var(--color-line); box-shadow: 0 1px 0 rgb(26 77 128 / 4%); }
.interior-navigation > a:not(.button) { text-decoration-color: transparent; text-underline-offset: .35rem; }
.interior-navigation > a:not(.button):hover,
.interior-navigation > a:not(.button):focus-visible { color: var(--color-brand); text-decoration-color: var(--color-brand); }

.eyebrow, .card-number, .story-number { color: var(--color-brand); }
.info-card, .story-card, .callout { border-top: 4px solid var(--color-brand); }
.check-list li::marker { color: var(--color-brand); }
.process-list strong { color: var(--color-brand-dark); }
.feature-grid img { filter: invert(27%) sepia(24%) saturate(2417%) hue-rotate(169deg) brightness(89%) contrast(91%); }

.interior-hero, .wrong-problem, .formula-introduction, .success-stories { background: var(--color-soft); }
.success-intro, .about-content, .contact-content { background: #fff; }
.interior-cta, .final-cta { background: var(--color-brand-soft); }

.site-footer { background: var(--color-charcoal); border-top: 5px solid var(--color-brand); }
.site-footer, .site-footer h2, .site-footer a { color: #fff; }
.site-footer p { color: #d9dde3; }
.site-footer a:hover, .site-footer a:focus-visible { color: #bcd7ef; }
.site-footer .button { background: #fff; border-color: #fff; color: var(--color-brand-dark); box-shadow: none; }
.site-footer .button:hover, .site-footer .button:focus-visible { background: var(--color-brand-soft); color: var(--color-brand-dark); }

:focus-visible { outline: 3px solid #78a9d4; outline-offset: 3px; }


/* Launch polish corrections: CTA contrast and simplified footer */
.interior-cta,
.final-cta {
  background: var(--color-brand-soft);
  color: var(--color-text);
}

.interior-cta h2,
.interior-cta p,
.final-cta h2,
.final-cta p {
  color: var(--color-text);
}

.interior-cta .button,
.final-cta .button {
  background: var(--color-brand);
  border-color: var(--color-brand);
  color: #fff;
}

.interior-cta .button:hover,
.interior-cta .button:focus-visible,
.final-cta .button:hover,
.final-cta .button:focus-visible {
  background: var(--color-brand-dark);
  border-color: var(--color-brand-dark);
  color: #fff;
}

.site-footer .footer-inner {
  grid-template-columns: minmax(280px, 1.4fr) minmax(180px, .6fr);
  align-items: start;
}

.footer-brand .site-logo img {
  width: 220px;
  height: auto;
}

@media (max-width: 760px) {
  .site-footer .footer-inner {
    grid-template-columns: 1fr;
  }
}


.hero-video {
    position: relative;
    aspect-ratio: 16 / 9;
    overflow: hidden;
    border-radius: 18px;
}

.hero-video iframe {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    border: 0;
}

.video-overlay {
    position: absolute;
    inset: 0;

    display: flex;
    justify-content: center;
    align-items: center;
    padding-top: 50px;

    background: transparent;
    border: 0;
    cursor: pointer;
    z-index: 20;
}

.play-button {
    width: 110px;
    height: 110px;

    border-radius: 50%;

    background: rgba(80,80,80,.50);

    display: flex;
    justify-content: center;
    align-items: center;

    box-shadow:
        0 8px 28px rgba(0,0,0,.30);

    transition:
        transform .22s ease,
        background .22s ease,
        box-shadow .22s ease;

    animation: playPulse 4.5s infinite;
}

.video-overlay:hover .play-button {
    transform: scale(1.08);

    background: rgba(26,77,128,.82);

    box-shadow:
        0 0 24px rgba(26,77,128,.35),
        0 10px 36px rgba(0,0,0,.40);
}

.play-button svg {
    width: 98px;
    height: 98px;

    margin-left: 7px;
}

.play-button polygon {
    fill: #fff;
}

@keyframes playPulse {

    0%, 85%, 100% {
        transform: scale(1);
    }

    90% {
        transform: scale(1.08);
    }

    95% {
        transform: scale(1);
    }

}


@media (max-width: 768px) {
  .hero-video {
    aspect-ratio: 1.2 / 1;
  }

  .hero-video iframe {
    transform: scale(1.55);
  }

  .faq summary {
    font-size: 1.35rem;
  }

  p,
  li {
    font-size: 1.125rem;
    line-height: 1.7;
  }
}

.faq summary {
  font-size: 1.25rem;
  font-weight: 700;
  line-height: 1.4;
  cursor: pointer;
}