Brand Equity: What All Brand Managers Must Know
April 27, 2022What is brand equity in simple words? Brand equity defines the level of power of a brand name and the […]
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Elements of Branding
April 26, 2022Building a brand is like building a house. It all starts with a foundation. Then, it still needs blueprints, lots […]
Brand Positioning
April 9, 2022Perhaps you have learned of the idea of brand positioning whether you’re a marketer or an entrepreneur. But if you […]
Brand Story
April 8, 2022Intro to Brand Story When you think of a brand story, you think of the history of the company. It’s […]
Brand Positioning Statement
April 7, 2022The brand positioning statement will form the foundation for your work – whether you build a new brand or redesign […]
Hero Brand Archetype
March 31, 2022What is the Hero archetype? Any company that wants to achieve certain goals and they’re usually overcoming obstacles. It is […]
Innocent Brand Archetype
March 30, 2022What is the Innocent archetype? The Innocent is an everlasting optimist who still sees what is positive in people and […]
Jester Brand Archetype
March 29, 2022What is the Jester archetype? The Jester Archetype represents life here and now. The life of every party, the Jester, […]
