Woodstock Video Marketing
Woodstock Video Marketing
Video marketing can be one of the most powerful ways to gain customers in Woodstock GA. By creating a video, small businesses can be short & sweet, yet convey a lot of information & value to customers. Also, it is a format that people have been accustomed to for over a century, since the advent of motion pictures. When we are familiar with something, we also become comfortable. As a small business owner, one of your hurtles is to get people to become familiar with your brand. You want them to feel comfortable with buying from you, as opposed to the making a purchase with the competition. And if, you want to attract local customers here in Woodstock, video marketing could be just for you.
Video Marketing Basics
Now that we’ve covered the importance of video marketing, how about moving into some basic do’s and dont’s. For starters, quality is a must. A poorly put together video can do more harm than good. We have seen business owners get excited about the possibilities and post a poorly made video on their website. Regardless of your budget, you must pay attention to both video and audio quality. Also, be sure it is well planned out. For instance, if you cannot get everything you need in one take, then an editor will need to piece things together.
Part of the planning process would be format. Having a clear format is important. For instance, if you want to do a how-to video on “unclogging a drain without the use of chemicals”, then you will likely need to edit your video. Also, a few graphics may be useful to your viewers as well. This can give them imagery, statistics and resources.
The length of a video is also critical. As we see everyday on television, 30 seconds is enough time to convey our message. However, some businesses have videos that are up to 10 to 20 minutes. There are circumstances where an extended amount of time will be necessary, however, the take away is this. When online visitors click on a website, video, audio, image, or anything else, there is only about 20 seconds worth of attention span available for that item. In other words, if we don’t grab their attention in the first few seconds, we may lose them. And when searching for customers in Woodstock, video marketing must be short, yet powerful.
The best way to start with video marketing is to place a short video on your website. This can give additional information or provide value to your website visitors. If it is concise and valuable, they will feel good about staying on your website or contacting you to do business. Youtube is also a great place to post videos. There are hundreds of millions of users there daily. By posting a video there, we can get access to people who are in Woodstock GA. They then, want to come to our business because they saw our valuable video.
This is simply a starter guide on how to get your local business to market online with video. There are many other factors that play a role in the success in a campaign. So, if your looking get started, but don’t know how we are more than happy to give you a free consultation. This is a great way to explore options & possibilities.