Social Media = Business Exposure
How to Use Social Media to Get Your Business More Exposure
Social media has definitely redefined how people interact today. Through effective social media, business visibility can improve greatly in a fairly short time. Below are a few helpful tips on how to use social media to get your business more exposure.
First, identify all the social media platforms suiting your business needs, and determine how each one of them works. Generally, the most popular social media sites are Facebook, Twitter, Foursquare, Pinterest, and YouTube. Depending on the type of business, these five websites should be able to deliver the much-craved exposure. The engagement between consumer-led businesses and customers follows a persuasive approach, in which businesses strive to capture the attention and imagination of the buyers. Social media endows these businesses with a rich platform to communicate their brand.
The next step in getting social media presence for your business is creating an account with the aforementioned platforms. Be sure to include the logo of your business, tag line, contacts, website, blog, and any other relevant information that will aid in making your business uniquely stand out. As a first step to announce presence in the social media world, email present and former clients, friends or associates, and others about this new development. Even, request feedback from your contacts. Reaching out to everyone goes a long way in building the social media reputation.
Once your account is up and running, you must work on growing the fan base either through loyalty programs or engaging content. Generally, it is advisable to take at least five hours a week on a social media account to respond to queries, update status, post comments, as well as uploading photos and videos. The rule of thumb is working as much as possible to socialize while marketing the brand.
Marketing is about numbers, and the more people that have access to your brand, the better. It is very important to track the traffic that comes to your pages. This gives you an idea of whether you are making progress or not. The main reason for using social media is to give your business more visibility. If this is not happening, you need to make a correction or revise your social media strategy in order to accomplish better results.
Also, aspire to provide quality content to clients. This means giving people information that they can actually use. This will give your website more visibility in search engines and generally leaves your clients happy and satisfied. If each time a client visits your social media page, they leave because either the content is of no use to them or of poor quality, you lose potential business. So what are you waiting for? Get those accounts set up & rolled out!